GENERATIONAL AMNESIA is the result of the “Sliding Baseline Syndrome” in which each generation can only relate to nature according to their own experience, even as she becomes increasingly degraded, and our direct contact with her becomes more distant and scarce. We come to

Sliding Baseline Syndrome Necessitates Our Urgency   By reconnecting with nature as soon as possible, we can hit “Reset” on what is called Generational Amnesia. What is the baseline standard by which we measure nature’s “normal” all around us? The integrity of the natural world

Our Story and the Amazing Plant Behind the CNHF Logo Yerba Santa (Spanish, and the accepted common name) Samahl jpilh (Kumeyaay) Palwut (Luiseño) Hoohohechot (Tongva) Eriodictyon crassifolium (the scientific name) was assigned by the British botanist George Bentham in California between 1836 – 1842. He